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    Home » FG to Roll Out Nationwide Marketing campaign for Made-in-Nigeria Merchandise
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    FG to Roll Out Nationwide Marketing campaign for Made-in-Nigeria Merchandise

    Todays PoliticsBy Todays PoliticsOctober 18, 2025No Comments3 Mins Read
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    The Federal Authorities says it’ll quickly launch a nationwide marketing campaign to advertise regionally made items and providers beneath a brand new coverage tagged Nigeria First, as a part of efforts to revive the nation’s ailing manufacturing sector and cut back dependence on imports.

    President Bola Ahmed Tinubu disclosed this yesterday in Lagos on the fifth Adeola Odutola Lecture organised by the Producers Affiliation of Nigeria (MAN). The president was represented by the Minister of State for Trade, Commerce and Funding, Senator John Enoh.

    Tinubu stated the marketing campaign is designed to encourage Nigerians to patronise regionally produced items that meet worldwide requirements, including that preliminary research by the federal government confirmed the initiative may broaden the manufacturing sector by as much as six p.c and create greater than 500,000 jobs throughout the subsequent three years.

    “No nation achieves prosperity or dignity with out producing what it could and exporting what it does finest,” Tinubu stated. “We’re dedicated to lowering structural prices and enabling producers to compete successfully each at house and overseas.”

    He defined that the Nigeria First coverage rests on six key pillars: reforms in federal procurement, high quality and requirements enforcement, export enlargement, entry to finance, vitality and logistics, and abilities improvement and enter safety.

    The president urged producers to keep up product high quality and collaborate with authorities businesses by sharing knowledge on manufacturing capability and pricing to help coverage planning.

    Talking on the occasion, President of Dangote Group, Alhaji Aliko Dangote, represented by former MAN president, Mansur Ahmed, stated producers count on the coverage to function a long-lasting nationwide framework for industrial improvement that might transcend political and financial adjustments.

    Dangote referred to as for the coverage to be backed by laws with enforcement mechanisms and incentives to assist native suppliers and promote backward integration. He additionally urged the federal government to deal with infrastructure and vitality challenges and enhance entry to finance to boost competitiveness, particularly beneath the African Continental Free Commerce Space (AfCFTA).

    “The Nigeria First Coverage represents a daring alternative to industrialise sustainably,” Dangote stated. “Its success will depend on clear laws, secure implementation, and powerful coordination between authorities and trade.”

    Additionally talking, MAN President, Otunba Francis Meshioye, lauded the initiative however warned that efficient implementation was essential. He famous that Nigeria’s manufacturing sector nonetheless faces world financial headwinds and home coverage challenges.

    “If we don’t deliberately assist our personal producers, we won’t be able to compete globally,” Meshioye stated. “This coverage is not only about industrial ambition; it’s about nationwide financial survival.”

    The submit FG to Roll Out Nationwide Marketing campaign for Made-in-Nigeria Merchandise appeared first on Kano Instances.

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