The Nigerian field workplace has achieved a rare milestone, crossing the N1 billion mark in gross earnings inside a single week for the primary time in historical past.
Between December 20 and December 26, 2024, the field workplace amassed a staggering N1.02 billion, cementing its place as a rising powerhouse in international cinema.
Boxing Day, December 26, 2024, proved to be the crown jewel of this historic achievement. On that day alone, the trade set a brand new file with an astonishing N256.4 million in ticket gross sales, making it the highest-grossing single day in Nigerian cinema historical past, Nile Leisure reported.
This exceptional feat shattered the earlier file of N89.8 million, emphasizing the rising urge for food for movies throughout the festive season.
The dimensions of this achievement is obvious when evaluating December field workplace performances from earlier years.
Nonetheless, 2024 has set a completely new benchmark, solidifying its place as probably the most profitable December week within the trade’s historical past.
This unprecedented development displays the rising reputation of Nollywood and worldwide titles inside the Nigerian market.
The exceptional efficiency of movies launched throughout this era demonstrates the strategic timing of blockbuster debuts and the constant enthusiasm of audiences desirous to rejoice the season with leisure.
The milestone is greater than only a monetary achievement; it’s a testomony to the evolution of the Nigerian movie trade and its increasing international footprint.
Ajayi additionally emphasised that field workplace income is only one part of the cinema trade’s broader income streams. He famous that, in some cases, field workplace earnings make up lower than half of a cinema’s complete revenue.
