Walt Disney Co.’s Moana 2 generated a formidable N106.4 million in ticket gross sales throughout cinemas in Nigeria over the weekend, in keeping with information launched by the Nigerian Field Workplace on Monday, December 2, 2024.
The movie not solely shattered information but additionally delivered the third-largest weekend field workplace efficiency of the yr within the area.
The sequel debuted with N12.4 million in superior screenings throughout 37 areas in Nigeria, setting the tone for a robust opening.
Initially conceived as a Disney+ collection, Moana 2 was reimagined as a theatrical launch following Disney CEO Bob Iger’s choice to broaden the venture’s scope.
The gamble is paying off, because the movie is poised for a unprecedented vacation season, with Disney’s Mufasa: The Lion King set to observe in December.
Because the launch of Disney+ in 2019, the unique Moana has constantly ranked among the many most-watched titles on streaming platforms, bolstered by its memorable songs, vibrant island setting, and robust feminine protagonist. These parts resonated notably with households throughout the pandemic lockdowns.
“In right now’s post-pandemic market, reaching a breakout hit requires capturing the multicultural viewers,” mentioned Tony Chambers, Disney’s government vice chairman of theatrical distribution. He famous that Moana 2 succeeded in interesting to households, girls, and a various viewers demographic.
Disney supported the discharge with a sturdy advertising and marketing marketing campaign, together with a full merchandise line, themed character appearances at Disney parks, and a high-profile premiere in Hawaii. Main as much as the sequel’s debut, each the unique Moana movie and a promotional video ranked because the most-watched packages on Disney+.
