At this time, the Nigerian Change Group (NGX) stands as a hub for over 160 listed firms, with a complete market capitalization of N58.91 trillion as of November 2024.
Amongst these, solely a choose few surpass the $1 billion valuation milestone, showcasing the power and resilience of Nigeria’s top-performing corporations.
Main the market are giants like Airtel Africa, Dangote Cement, and BUA Meals, collectively valued at over N20 trillion, which represents almost 40% of the NGX’s complete market capitalization.
Behind these billion-dollar firms are administrators of promoting and communications. These leaders play an important position in driving income development, fostering trade partnerships, and making certain their manufacturers thrive in aggressive and risky markets. Their modern methods and talent to handle crises successfully have positioned their firms for sustained success whereas constructing belief amongst stakeholders.
This text highlights 10 advertising and marketing and communications leaders who lead the knowledgeable groups reshaping Nigeria’s company panorama. From managing model narratives to leveraging data-driven methods, they’ve turn out to be the driving power behind a number of the nation’s most dear and influential firms.
Tolu Alero Ladipo- Group Head of Advertising and marketing/Company Comms UBA
Market cap-N1.1 trillion
Tolu Alero Ladipo is a seasoned advertising and marketing skilled with intensive expertise in company communications, advertising and marketing technique, and buyer expertise. She is at present the Group Head of Advertising and marketing and Company Communications at UBA Group, a task she has held since April 2023.
As of November 22, 2024, UBA’s market capitalization reached N1.1 trillion, fueled by robust Q3 2024 efficiency. Curiosity earnings, which accounted for 77% of gross earnings, noticed notable development. Regardless of a 19% decline in Q3, curiosity earnings from loans and advances contributed 40.4% of complete curiosity earnings for the quarter and 37% for the nine-month interval.
Oyinade Adegite (Ogunade)- Chief Communications GTCO
Market cap: N1.6 trillion
Oyinade Adegite (Ogunade) is the Chief Communication Officer at GTCO Plc, a task she has held since July 2021. She is chargeable for creating and implementing the model and communication technique for one in all Africa’s largest monetary providers teams. With over 20 years of expertise in banking, technique, and communication, she is widely known as a number one development strategist within the finance sector.
From 2012 to 2022, Oyinade served as Head of Company Communication at GTBank, the place she spearheaded advertising and marketing initiatives that drove vital income development and buyer acquisition throughout a number of African markets. Between 2009 and 2011, she labored at Stanbic IBTC as World Markets Head, specializing in rate of interest gross sales and structuring. Earlier in her profession, she gained expertise in treasury and upstream vitality roles at GTBank between 2003 and 2006.
Oyinade holds a Grasp’s diploma in Finance and Administration from Cranfield College (2006–2007) and a Bachelor’s diploma from the University of Lagos (1997–2000). She is enthusiastic about leveraging strategic communication to reinforce company status, foster belief, and ship significant influence.
GT Holding ranks ninth with a valuation of N1.60 trillion, representing 2.5% of the entire fairness market. The corporate’s inventory noticed a 7% worth appreciation.
Olarewaju Daramola-Normal Supervisor, Industrial Aradel Holdings
Market cap- N2.2trillion
Olarewaju Daramola is a seasoned skilled with over 31 years of expertise within the oil and gasoline trade, holding senior roles throughout Nigeria, Australia, and the Netherlands. His experience spans business operations, authorities relations, alternative maturation, contracts and agreements, acquisitions, and divestment offers.
Previous to Aradel, he served as Gasoline Planning and Optimisation Supervisor for Shell Nigeria, the place he performed a pivotal position within the growth and implementation of the nation’s gasoline technique, enterprise planning, and gasoline advocacy. He additionally served as Non-Operated Enterprise Supervisor, overseeing governance, marginal fields administration, divestment transactions, and business agreements, solidifying his status as a transformational chief within the trade.
Oyindamola Fashogbon- Head Model Advertising and marketing/Corp Comms Transcorp Energy
Market Cap – N2.69 trillion
Oyindamola Fashogbon is a distinguished advertising and marketing and communications skilled, acknowledged as one of many High 35 Below 35 Advertising and marketing and Communication Professionals. With over six years of expertise spanning company communications, built-in advertising and marketing, and model administration, she has made vital contributions throughout industries, together with know-how, vitality, and aviation.
Earlier than becoming a member of Transcorp Energy in August 2024, Oyindamola labored at Quidax, Cavista Holdings, and Dataleum, contributing considerably to the success of manufacturers like Airtel, Nokia, and Nestlé. Her intensive background additionally contains roles at Inexperienced Africa and Noah’s Ark Communications, the place she developed and executed impactful advertising and marketing campaigns.
Oyindamola holds a Postgraduate Diploma in Enterprise Administration from the Nationwide Open College of Nigeria, an Award in Utilized Advertising and marketing from the Chartered Institute of Advertising and marketing (with distinction), and certifications in Model Administration and Knowledge Science. She additionally has a Increased Nationwide Diploma in Property Administration from YABATECH.
Transcorp Energy, listed in 2023, represents 4% of the market capitalization with a inventory worth of N359, though it skilled a 19% decline in share worth throughout the quarter.
Yvonne Afe- Director Exterior Affairs & Social efficiency Seplat Power
