The British Excessive Fee has put in a reproduction of the London telephone sales space on the Murtala Muhammed Airport Terminal Two (MMA2) to mark the kick-off of its ‘JollofandTea’ marketing campaign in Lagos.
The fee’s Head of Communications, Ms Aseosa Uwagboe, advised the Information Company of Nigeria (NAN) that the marketing campaign was to help cultural and inventive ties between the UK and Nigeria.
She mentioned the marketing campaign included a bodily activation of iconic British telephone cubicles designed to showcase United Kingdom and Nigeria hyperlinks throughout a wide range of areas reminiscent of artwork, vogue, sports activities, schooling and transport.
In keeping with her, the remainder of the telephone cubicles might be launched in different common places in Lagos and Abuja.
“We’re so excited to be right here immediately to launch the primary telephone sales space for Jollof and Tea. That is our new marketing campaign to help the hyperlink between the UK and Nigeria, from our schooling to clearly transport.
“We’re so excited to be working with the airport to have this carried out immediately. We actually encourage everybody to search out our cubicles situated round Lagos and Abuja,” Uwagboe mentioned.
Explaining the explanations behind the drawings on the sales space, she mentioned:
“We actually need folks to get pleasure from and have a really feel of the sales space after they come throughout one, and when you’ve got a glance, you will notice a few of the iconic transport mediums in Lagos or Nigeria.
“Particularly, we now have the Third Mainland Bridge, the underground as effectively, simply to point out the totally different connections between our nations.
“We encourage folks to search out the cubicles round Lagos and Abuja. Tag ‘JollofandTea’ whenever you share in your social media handles and observe the UK in Nigeria,” she mentioned.
On the partnership with the MMA2, the Performing Chief Working Officer/Head of Aeronautics at Bi-Courtney Aviation Providers, Mr Remi Jibodu, mentioned that it could promote the tradition of each nations.
“For us, it’s a type of issues that we wish to have when it comes to collaboration. We now have a cross combine of people that come right here, that’s the reason we confer with MMA2 as greater than a terminal,” Jibodu mentioned.
The JollofandTea marketing campaign was launched on Nov. 4 by British Deputy Excessive Commissioner Jonny Baxter.
