The Federal Authorities has introduced entry to the $618 million Funding in Digital and Artistic Enterprises Programme (iDICE) to assist Nigeria’s Oscar marketing campaign.
Talking at a gathering with the Mai Martaba movie crew, led by the Minister of Arts, Tradition, Tourism, and Artistic Financial system, Barrister Hannatu Musawa, on the Presidential Villa on Thursday, Vice President Kashim Shettima emphasised the significance of utilizing the inventive business to advertise cultural variety and nationwide unity.
“We are going to make sure the kaleidoscope that represents all the colours in our nation is carried alongside. Let’s fuse into one and assist this challenge. There may be extra that binds us than divides us,” Shettima stated.
He tasked the Minister to guide efforts in mobilizing assets and expressed optimism about Nigeria’s future on the worldwide stage, saying, “By the top of the century, Nigeria would be the most populous nation on earth. There may be magnificence in numbers. I wish to reiterate my assist for us to get the Oscars.”
Mai Martaba, directed by Prince Daniel, has been chosen as Nigeria’s entry for the 2025 Academy Awards within the Greatest Worldwide Function Movie class. The movie examines themes of energy, love, and feminine management in an historic African kingdom.
Barrister Musawa talked about ongoing efforts to enhance the inventive sector, together with worldwide co-production agreements with South Korea, the UK, Japan, China, and France.
“We’re working with traders to construct the inventive business. We hope to determine a media metropolis that helps 9 inventive sectors,” Musawa stated.
She identified funding challenges and recognized the iDICE challenge as important for constructing infrastructure to assist high quality productions.
Prince Daniel highlighted the inventive business’s financial potential, citing its rising contribution to GDP and its function in job creation.
“Broadcasting contributes 12.3% to GDP. The inventive business is rising quickly, creating jobs and empowering youths. Federal authorities assist is essential for Oscar campaigns because of the vital prices and diplomatic efforts concerned,” he stated.
Stephanie Linus, Chairperson of the Nigerian Official Choice Committee (NOSC) for the Oscars, emphasised the significance of the marketing campaign in advancing Nigeria’s place in world cinema.
“The Oscars symbolize the most important platform for celebrating cinema. It’s time for Nigeria to safe its place on the worldwide stage,” Linus stated.
